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Brand Strategy

blog

The Platform Business Strategy is the Future for Brands

BY / April 2017

Brand Strategy, Panel Discussion, Platform Business, Events
The Platform Business Strategy is the Future for Brands
publication

Strategy and Architecture of Brand Portfolios

BY Featuring a Chapter By Erich Joachimsthaler / January 2004

Strategy, Brand Strategy
event

Press Play on Platforms: Remaster Your Brand’s Competitive Advantage Playlist

BY 27 East 31st Street / May 2017

Brand Strategy, Panel Discussion, Platform Business
Press Play on Platforms: Remaster Your Brand’s Competitive Advantage Playlist
news

Rebranding: Out with the old and in with the new

BY Vivaldi / January 2017

Brand Strategy
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Every quarter, we share our latest thinking and highlights as we write the next chapter on how brands, businesses and people grow.
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The Platform Business Strategy is the Future for Brands
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Strategy and Architecture of Brand Portfolios
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Press Play on Platforms: Remaster Your Brand’s Competitive Advantage Playlist
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Rebranding: Out with the old and in with the new
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Our Own Brand New Chapter: Introducing Vivaldi’s Fresh Look
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Do You Know Your BPS?
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Developing Business Strategies, 6th Edition
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Building Strong Brands
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