blog Is the Super Bowl Really the Route to Take? BY Vivaldi / January 2020 Advertising, Brand & Marketing, Brand Strategy, Branding, Marketing, Super Bowl
book Brand Leadership: The Next Level of the Brand Revolution BY Erich Joachimsthaler & David A. Aaker / March 2000 Digital Darwinism, Branding & Marketing, Corporate Strategy
publication It’s a Brand-New World When It Comes to Building Brands BY Erich Joachimsthaler / October 2018 Brand Strategy
